Last Update: Thursday August 28, 2008

Become a global business overnight... build on the web.

You have to have a business website.

World Wide Web: There are four basic reasons to build your business on the web. Whether you are just starting or you are growing, the web will be the backbone of business in more ways than any of us can imagine. As a new metaphor, it changes the way we think.

There are essentially four key points within this episode and several subpoints within each. Within the section on build your brand, there are just the basics. In a section about using your website to uncover leads, strategic ideas are discussed -- give people a reason to email you and/or enter their telephone number and key contact information.

Every website can be, and should be, monetized. Every site can land sales and create instant customers. Every site should communicate the essentials of who you are, what you do, and how you do it. To be a customer, people need to like you, know you, and trust you. Eventually, the infrastructure of the web will be built into every business and we will all drive our business with e-business tools within an e-culture.

Even SoHos, Moms & Pops, and very small businesses can use the web effectively. In this episode of the show we learn how the playing field has been leveled. You can do what big businesses do, you only need to be smarter and quicker, or better (or perhaps even more tenacious).

The world is our market. Go from a business to an e-business to an e-culture. What are you waiting for?

Go to all the key ideas and videos of this episode...

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About The Stars of this Television Show

All the people who appear as the stars of this television show are recommended by their community for their integrity and by theiron the air industry for their creativity and courage. Our national sponsors -- from IBM, USPS, Verizon, Microsoft, D&B, SAIC, Travelers, Business Week, and many others -- have paid for everything.

Nobody can pay or has ever paid to be on this television show.

Source globally on the web. Sell globally on the web.

Map your globe. Where are your suppliers? Your customers? Get that database into shape. Contact those in other countries and make plans to visit.

Go global. In any country where you have one customer, you can have 100. Nobody is a prophet in their hometown. So, get out of town! Take some of your key people with you.

What do you want to do?

	This picture launched an international photojournalism career because Monica Morgan dared to go to South Africa for an historic event.
	He travels the world to find the best deals for his customers. Global sourcing is part of the his extraordinary formulas for growth at Jackalope in Santa Fe.
	They sell to the world and they get the best designers from all over the world. Yet, Sara & Chris Fortune bought a business that had some land mines. Their story is about integrity over all.
	You may be doing so well one of your customers or one of your suppliers may come knocking on your door. Biosite sold to a much larger business (one of their customers). Now, even more of their products are being sold globally. Next episode of the show... Prior episode of the show...