New York Times

An open letter to our friends on May 1 at 11 PM

Hi -

About 15 minutes ago, the New York Times used 25 of  Small Business School's video clips to launch a new Small Business section within their Video site.   These videos range from 2 to 4 minutes long, and all are answers to key critical questions that small business owners face everyday. 

It is worth a visit! Here's a link to one of the videos (new browser will  open).

If you haven't been to http://SmallBusinessSchool.org recently, we invite you to come back and take a look at any one of over 800 of those videos that are available today. These are all short-burst, user-driven streaming video, key ideas from episodes of the show over the years.

Another 1200 video clips are being added, about ten per day!

Just this past week we re-launched the interactive part of our website so you can readily search and find the video answers to your questions.

But more, when Hattie asks the questions, listen to the answer on video, be thinking, "How would I answer that question?" If you'll look through the case study guide and transcript, you'll quickly formulate your own answers. Now, you can enter those answers and create content.

Yes, it is like MySpace for small business owners!

There is something special that happens as you reflect on these questions. You really are encouraged to dig deeper and think boldly. The resulting answers which become your transcript will not sound like or perform like an infomercial. Your answers will be better.

Eventually your transcript will become a guide to create your video; and when people hear and see you talking about things of the heart, mind and soul, you and your business will have more credibility and authenticity. People have to know you, like you and trust you to do business with you.

More tomorrow... It's late.

-Bruce