Changing Ourselves: Everybody is a Producer. Page 10 |
Case Study: He Can Get Everyone Involved
John Hawkins, the CEO of Cloud 9 Shuttle, has held every volunteer position at the Greater San Diego Chamber of Commerce. He is Mr. Volunteer and he is forever asking everybody to step up to the plate to make his favorite city a better place. This episode of the show was done with recommendations of the local Chambers of Commerce, Economic Development, the Mayors Office, the Convention & Visitors' Bureau and their local PBS station, KPBS-TV . Nine Key Ideas Within This Episode |
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Changing the Way We All See Business Changing the Way We Work Together to Help One Another Changing Ourselves: Everybody is a Producer. 10. Get involved with your PEG and PBS stations 11. Open a local small business index. Key References: PBS & PEG: Dedicated to the public Most people know their PBS-member station. A few business people turn it on to watch an occasional special. It is not the favorite station of the business community. Most business people rarely, if ever, turn into their local PEG station. PEG stands for Public-Education-Government. Many of the PEG stations are being run by the city or regional Economic Development Commission. One of the goals of this presentation is to get the best businesses involved with their local chamber, their local PBS station and even their local PEG station. Virtually all of the PEG stations want to tell the stories of their local businesses who do best practices. There are about 1400+ PEG stations and many have asked to air the episode of Small Business School (SBS). Some stations are being given rights to do so when episodes have run their three-year cycle on PBS-member stations. Also, after checking with some of the PBS-affiliates, and confirming that they do not have room in their schedule for the show, we have authorized the PEG station to commence airings. There are many PBS and PEG stations that want to produce new episodes within their market space and could readily produce three or four episodes per year. Although those done by a station may not be as highly produced episodes as SBS, each production promotes interest in further productions. We are all becoming producers. The PEG station's broadcasts could well become the first audition for a small business. We always invite our viewers' COMMENTS OR QUESTIONS and we invite the same from you. Your feedback is very important. |
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